Have you been invited to take part in one of our research projects? If you would like to know more about how market research works and what it is like to be part of it here are the answers to the most frequently asked questions:
What kind of research is it?
Market Research is an objective way of companies finding out what their customers or potential customers think about their products, services, advertising and new ideas. We use a variety of different methods to collect feedback and opinions including one to one depth interviews, telephone interviews, online surveys, focus groups and online forum discussions.
Why should I take part?
Taking part in market research is a great way to share your views on a range of products, services or issues. Input from people with relevant experience is one of the vital components of our work and the feedback we receive from those who have taken part is that the experience is interesting (and sometimes even fun).
What do people say about taking part?
“I really enjoyed the whole process and felt like we had a great outlet to express ourselves. If you need any follow up I’d be happy to help.”
Online forum participant
“Just to say, I really enjoyed the survey. It was great fun to take part and hopefully I will be invited again in future.”
Online survey respondent
I have been asked to take part in research for a company I know but the request came from you. Why is that?
Companies often engage specialist Market Research agencies to conduct research on their behalf. We provide an impartial view and bring additional resources to the project. In those instances the company provides us with a list of customers who have agreed to be contacted for marketing purposes.
Why don’t you tell me who the research is for?
Sometimes disclosing the name of the research sponsor may influence your answers and could bias the results. In many cases the sponsor will be revealed at a later point in the interview. If your contact details came from a customer database provided by the company sponsoring the research then the researcher will be able to tell you who the research is being conducted for.